“I wouldn’t pay no 1.75 for a cup of coffee! What idiot pays 1.75 for coffee? It ain’t no different than Maxwell house and I can get an entire can of it for like 4 bucks.”
Well, Nugene, there certainly is a difference and if you are content to drink swill with your fried apple pie in the morning it certainly is a free country. I, however, find 1.75 for a brilliantly brewed cup of coffee to be a worthy investment.
So at any rate,
Starbucks has always been one of my favorite coffee shops where I spend my 1.75. Yes, I realize they are pretentious in an annoying, ultra-liberal elitist way. Attempting to make horrible music appear important by selling the CD’s at the register, the whole “Fair Trade” nonsense, the eco-friendly approach with buckets of left over coffee grounds for your garden, and the brainless quotations from such luminaries as Robin Williams and Steve Jobs printed on the side of their cups. I also engage in my own personal, self imposed boycott of any coffee grown in Indonesia because of that country’s severe persecution of Christians, and Starbucks has a lot of coffee from that region of the world.
Yet, for being hippy-doofus leftists, the folks at Starbucks brew an outstanding cup of Joe in my opinion. Coffee is probably one of the few things hippy doofuses do competently. If only we could keep them corralled in their coffee shops so they wouldn’t spill over into politics the world would be a more peaceful place.
But what has happened to Starbucks these last few months? I understand they are in a financial slump, but the measures they have taken to dig themselves out appear to be potentially disastrous. It use to be every week a different roasted blend of coffee would be available. Every week would be a coffee from Brazil or maybe Costa Rica, or perhaps Papua New Guinea from where one of my all time favorite peaberry blends is grown. I would buy an entire bag of beans based on how just good the coffee tasted that week on that morning simply because they were offering that particular blend.
But the last few months Starbucks is only brewing Pike’s Place, a blend of coffee that is suppose to return us to the roots of their original shop located at the Pike’s Place Market in Seattle. Pike’s Place is an okay coffee. I certainly like the fact the beans are ground fresh every morning rather than stored in a vacuum packed bag. Fresh ground beans definitely improves the taste of the coffee. But why are they serving it exclusively as the only coffee I can buy? Have the CEOs of Starbucks smoked too much weed? Did the head of marketing get hit too hard with a baton at the latest anti-war riots? I am not a guy who likes change, so I want to take that into consideration as I level my criticisms, but it just seems like to me this exclusive brewing of one blend of coffee is not a move in the right direction to increase consumer satisfaction.
Without fail for the last 8 years on Thursday mornings, after I buy my volunteers’ donuts, I stop in to the Starbucks next door for a cup of coffee. Once it dawned on me a couple of months ago that I will be drinking Pike’s Place for now until eternity, my Starbucks purchases have diminished. I have skipped several Thursdays going to Starbucks. If Peet’s was opened at 5 AM, I would be headed there instead. And folks tell me those hippies make a better coffee.